We all strive for quality, in our lives, in our relationships, in our products in our services… Quality is all about value.
Values are as diverse as people are. So what does it mean to produce quality products, to provide quality services to your customers? In our modern globalized world we no longer have the luxury of understanding quality only in terms of our own value system. We cannot simply choose one set of values and base our whole production process around that set. What happens if we enter a new market? What happens if something changes in the opinion of customers? How can you make effective decisions in a world with so many unanswered questions?
First we need to acknowledge the fact that almost every interaction in the modern world means an encounter with a different system of values from our own. This is really what it means to segment your market into different target groups.
Values change, sometimes they change of themselves, and sometimes they change as a consequence of interacting with other value systems. Understanding these dynamics means understanding what drives the changes around. This understanding enables you to achieve your own goals more effectively: you can adjust to the new situation while preserving the value of your offer to clients. In this way you can make change work for you.
Crossing Signals specializes in mapping out the dynamics of the value systems in your context. We employ a unique approach partly based on Robert Quinn’s notion of Competing Values, this makes the insights we provide immediately applicable to both your short and long term strategic goals.
Conflicting values drive change, that wisdom has been with us since antiquity. Now there is a way of making this work for you…
